Art Direction and Design
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Smart & Final: Social

This is a collection of social posts for the grocery chain Smart & Final. The objective was to create fun and compelling creative to highlight food holidays.

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Avocado Day

Avocado in any form is the perfect summertime snack. 🥑☀ But how soft is too soft? Whether you celebrate #AvocadoDay with an avo toast, an avocado-topped salad or guac, make sure you’ve got a ripe one, by popping off the little stem at the top: if the skin underneath is a soft green color, that means it’s ready to go!

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Creamsicle Day

There is such a thing as too much of a good thing. We understand. So when you’ve had enough of popsicles but ice cream feels too rich, celebrate #CreamsicleDay by taking cool comfort in the creamy, dreamy flavors of the freezer aisle’s best kept secret. 😋

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Rice Pudding Day

The unlikeliest combinations are almost always the most delicious. Like rice pudding. It can be sweet or savory, hot or cold and you can make one version for dinner and another version for dessert—then thank your family for puddin’ up with it.

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National Mutt Day

Golden Retriever face with a Shiba Inu body? 🐶 Mutts are the best! Whether you rescued your pooch pal or vice versa, celebrate #NationalMuttDay with a heaping handful of treats selected from the variety in Smart & Final's pet section. It's the perfect way to let your furry four-legged life partner know you don't care where they came from, you're just happy they found you! 🐕🐈

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Cocktail Day

How do you make the sweetest and loveliest summer fruit even sweeter? Add booze! Watermelon cocktails are the refreshing way to wind down after a long day, or kickoff a weekend of backyard lounging. Mix up a watermelon margarita, or play at-home mixologist and shake up something brand new! 🍉🍹

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Chicken Wing Day

Always there when you need them, always happy to satisfy a craving, and you always-ALWAYS-have room for a couple more. Chicken wings are the perfect backyard snack, but there’s truly no wrong way to celebrate #ChickenWingDay...unless, of course, you dip them in ketchup. 😋

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National Ice Cream Day

We cone’t believe it either, but #NationalIceCreamDay is here...and you should probably go back for seconds! 🍦🍦🍦

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Hummus Day

It’s #HummusDay, and Mmmm that sounds good.

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Rotisserie Chicken Day

There's never any leftovers when you get a rotisserie chicken from Smart & Final. That's because you can turn that leftover chicken into a delicious chicken salad. Try it on a sandwich, and try one today without ever leaving the house at smartandfinal.com

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Waffle Day

They’d be waffles, and they’d be our absolute favorite way to start any day. Whether you drown them in syrup, top them with fruit, smother them with butter or do all three, you’re living a waffle-y good life. #WaffleDay 😋

Mimosa Day

And I’ll drink to that on #MimosaDay

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Fruit Cocktail Day

What are Tajín fruit cocktails made of? Well, the explosive deliciousness that you get when you combine fruit with a spicy chilli blend. Stop by Smart & Final today for sweet watermelon, jicama, pineapple, limes and more! #FruitCocktailDay

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Chili Dog Day

Nothing says “baseball’s back” ⚾😎 like a big ol’ hot dog smothered in chili. Why? It just feels right. Even if you can’t get to the ballpark, you can still celebrate #ChiliDogDay or by making a DIY dog with all your fave toppings! 🌭

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Bell Pepper Day

Top off some tacos 🌮 for #TacoTuesday, stick ‘em in a scramble, spice up a salad or just toss ‘em on the grill. Any way you slice it, bell peppers are one of summertime’s crunchiest and most refreshing vegetables, so go ahead and give ‘em a ring! 😋

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National Mustard Day

Seeded, creamy, spicy brown or fancy yellow...you musta(rd) heard, it’s #NationalMustardDay. Some say it’s nothing without ketchup, but true fans know that tangy, earthy, spicy flavor livens up everything from a beachside hot dog, to a ball game pretzel, to a homemade vinaigrette, so go ahead, and spread it around! 😋

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Wine & Cheese Day

Treat yourself for making it halfway through the year! It might sound a little cheesy, but we’re really proud of you. 🥂 #wineandcheeseday

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Milkshake Day

Right on into the #firstdayofsummer on #milkshakeday! 😋

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S’mores Day

We’re gearing up for S’mores day by testing out every possible combination. Dark chocolate vs. milk chocolate, various ratios of marshmallows-to-cracker size. We’re even considering adding a little cinnamon to the mix. Crazy? Perhaps. But we prefer “passionate”. While we’re preparing, we wanna hear your favorite s’more strategies, so leave ‘em in the comments! 😋🍫